DEVILIZE is when you unleash your inner demonic powers to transform into a powerful devil, usually when you want to go all out against your enemy. A well-known term for gamers is "Devil Trigger".
We create Japanese inspired apparel and aim to motivate gamers to pursue fitness to get stronger physically and mentally. Just like how you would level up in games, we want people to pursue this same concept to themselves and live a healthier lifestyle.
The founder of DEVILIZE, Chris, is the tall guy in the photo to the right.
The team consists of a group of skillful gamers and cosplayers who are based in United Kingdom. The idea behind DEVILIZE is simple because we like gaming, anime, superheroes and love going gym so we created a brand to fit our persona.
When we watch our heroes get stronger (along with the awesome soundtracks), that's the moment when we feel super motivated to go to the gym. We would save the soundtrack and play it during our workout to keep us feeling hyped.
Also, we love to be different. Being different is not bad like what people say. Instead, just be happy, be yourself. You'll never know who's life you will inspire and change.
We have all been inspired by a fictional character at some point. Whether a superhero or protagonist of a movie/game/anime, the feeling is the same.
With our warmest regards to the Japanese community, especially their media. Growing up with their video games, animations and music, they have given us the best childhood memories anyone could've asked for. We sometimes look back upon those nostalgic times because it gives us motivation.
Our wish and dream is to collaborate with the top gaming developers and manga artists so that one day we can have our childhood heroes become the faces of our brand.